Yard signs have a terrible reputation among political campaign workers. Almost every member of the staff holds a grudge against them. Supporters visit the campaign office regularly, but when asked if they want to volunteer, donate, or sign up for updates, they insist on only a yard sign.
As a result, yard signs are an essential component of any campaign. Candidates must use them to their advantage. Here are three ways to use yard sign to help a campaign:
- Yard signs help people remember their names
Yard signs, first and foremost, increase the visibility of a campaign. They raise brand awareness and inspire people to seek out additional campaign materials.
Name recognition, often known as “Name ID,” measures a voter’s ability to recognize a candidate’s name on a ballot. Name ID is based on the voter’s previous participation in the campaign. This could come in a phone call, a letter, or a television commercial.
Every person who sees a campaign’s yard sign contributes to the candidate’s Name ID. Because name recognition is so important, campaign yard signs should be placed in high-traffic areas. Additionally, always include your campaign’s website and contact information clearly on the sign.
- Yard signs help to rally support for a political campaign
Ways to use yard signs can foster community around a campaign. This is an effective strategy, particularly in rural areas.
Consider a yard sign the same way you would a football team’s uniform. Consider how you would react if you saw someone in the neighborhood donning your favorite team’s uniform. You could offer them a high-five before Covid-19. You may even praise them for their outfit.
The same happens when a fan comes across a yard sign on their way to work. They may take a photograph, strike up a discussion, or consider getting involved with the campaign.
- Yard signs increase supporter involvement.
Yard signs can also increase supporter engagement in a political campaign. Do you have a volunteer who is unwilling to make phone calls? Give them three-yard signs and instruct them to place them safely at the major intersections in their community. Are volunteers doing fantastic work? Reward them with candidate-signed yard signs!